Will Loftis is a visionary choreographer and creative director known for bringing movement to life across music, film, fashion, and television.

His recent work includes choreographing Ariana Grande’s viral “Yes, And?” music video-earning him a Hollywood Music Video Award nomination for Choreographer of the Year and a feature in Rolling Stone-as well as her 2024 Met Gala performance, global Swarovski campaign, and her Jimmy Fallon Live performance of “The Boy Is Mine.” He also wrote and produced a track on Grande’s Eternal Sunshine and Brighter Days Deluxe albums.

Will is currently choreographing and creative directing performances and music videos for Cynthia Erivo’s upcoming album I Forgive You. He also worked as associate choreographer on the Wicked films-on part one’s “Defying Gravity” and part two’s “For Good”-bringing to life two of the most iconic movie musicals of all time.

His choreography has been featured on Peacock’s Saved by the Bell, BBC’s Strictly Come Dancing, World’s Best, Little Big Shots, Reba McEntire’s Happy’s Place, and Elle Fanning’s The Girl From Plainville. He has movement-directed Maybelline campaigns for Gigi Hadid and choreographed an international commercial for Kristen Bell’s Hello Bello, as well as music videos for Tate McRae, Peter McPoland, and Issac Dunbar.

He was the supervising choreographer for the 2019 Teen Choice Awards and the 2020 Dancing With the Stars Live tour. Additionally, he has choreographed for Good Morning America, The View, Dancing With the Stars, and CinemaCon performances for the films Deadpool and Rocketman.

His associate choreography credits include Disney’s Zombies, Netflix’s The Christmas Chronicles 2, Hulu’s Up Here, Kylie Minogue’s Aphrodite tour, Miley Cyrus’s Gypsy Heart tour, The X Factor, American Idol, The Voice, So You Think You Can Dance, and America’s Got Talent.

As a performer, Will played “Lugnut” in Teen Beach Movie and Teen Beach 2, and appeared in Being the Ricardos, In The Heights, and No Strings Attached. He has danced at the Oscars, Emmys, and VMAs-performing for Taylor Swift and Florence + The Machine-as well as Coachella, Dancing With the Stars, and Glee.

Known for his sharp eye and innovative approach to movement, Will continues to define the future of performance across every platform.